SiteGPT alternative: how Paperlink AI compares

SiteGPT and Paperlink AI are close cousins. Both turn your own pages and documents into a chatbot for your website, both re-read your site on a schedule, and both can pass a conversation to your team. The differences are in the details: which sources each reads, when each hands off, and what each tells you about your docs. This page lays them out from each product's own pages.

At a glance

What SiteGPT is built for

SiteGPT trains a chatbot on a wide set of sources. Its features page lists website addresses and sitemaps, files such as PDF, DOCX and Markdown, YouTube videos, raw text, and connected apps including Notion, Google Drive, Dropbox, OneDrive, Box and GitHub. Website content can sync automatically, monthly, weekly or daily depending on the plan, and you can resync by hand.

Its human support feature is turned on with a setting. By default the AI escalates when the visitor asks for a person, when the situation is urgent, or when the visitor is frustrated after an unhelpful answer, and you can write your own escalation policy instead. Escalated conversations get a badge in Chat History, and the team receives the transcript and the visitor's contact details. SiteGPT also offers lead collection forms and a Zendesk Messaging integration that passes the conversation to Zendesk.

What Paperlink AI is built for

Paperlink AI reads fewer kinds of sources and puts its weight on what happens at the edge of your content. It imports public website pages, respecting robots.txt and the folder you choose, and accepts document uploads. For every question it searches those passages and answers only from them.

The handoff trigger is the refusal itself. When your content does not hold the answer, the bot says so and shows a "Need a human?" card, so the visitor never has to ask for a person or get frustrated first. The visitor can send the conversation to your team, which lands in your email and on the Support requests page. Replies the bot can't answer are free. Every refused question also goes into the Unanswered report, and answers that visitors rate not helpful go into Needs review. See find gaps in your documentation.

Where SiteGPT is the better fit

• Your knowledge lives in YouTube videos, Google Drive, Notion, GitHub or other connected apps.
• You want the chatbot to collect leads with forms, not only answer support questions.
• You want handoffs to go into Zendesk Messaging.
• You want to write your own escalation policy for when the AI calls a person.

Where Paperlink AI is the better fit

• Your answers are in a public help center or docs site and a set of documents, and nothing else should count.
• You want the bot to offer your team every time it cannot answer, without a policy to write.
• You want a gap report that groups unanswered questions, with a CSV export on Growth and up.
• You want your team to check the document and page behind each answer in one place.

How to decide

Because the two tools are similar, a side-by-side test is quick. Import the same help center into both, then ask the same 20 questions: 15 that your pages answer and 5 that they do not. For the 5, note whether each bot refused, whether it offered your team, and whether you could later find those questions in a report. For the 15, check the source behind each answer.

For the setup steps with any tool, read how to turn your help center into an AI chatbot. For why refusals matter, read how to stop an AI chatbot from making up answers. More options are on AI chatbots that answer from your documentation.